The Bull is in a prominent location on the corner of Rainham Road South and Ballards Road in Dagenham. 72 residential units in 2 residential blocks were proposed in a mix of 1-, 2- and 3-bedroom homes. Building heights range from 6 to 9 storeys.
The 9-storey building sits proudly on the corner of the site, marking the junction of Ballard Road and Rainham Road South. The building is smaller in footprint, creating a slender and well-proportioned building. The 6-storey building to the north mediates between the taller marker building of this proposal and the lower neighbouring buildings.The proposed scale and massing not only considers the existing context but also relates to the wider site allocation. This will ensure the scheme will be appropriate for the potential future redevelopment of the area.
The proposed scheme samples architectural details and motifs from local historic buildings, making a visual connection between the old and new urban fabric. The blocks have been designed to be active on all facades, the cores are positioned on the road so more homes can take advantage of views down to the linear garden – the quieter area of the site
The scheme also provides 4 blue badge car parking spaces, ample community amenity and cycle storage for residents. Provision of high-quality play space, soft landscaping and green roofs as well as the retention of existing trees and proposal of new trees – increased levels of biodiversity and urban greenery.
Additionally, generous landscape amenity spaces will create opportunities for significant communal and play spaces. The Urban Greening Factor of the scheme is 0.40.
A design approach which interacts physically and aesthetically with the surrounding areas, adding existing urban grain whilst opening up the area to new aspirations and opportunities such as improvements to the public realm, and creating strong links to the Wantz Stream, the Dagenham Village Churchyard and the historic area. Additionally, the proposed blocks respond and align with the roads, ensuring active frontages.
The proposal responds to the existing context including the historic buildings found in the vicinity and neighbouring buildings as well as responds to the site's potential.
