Whytecliffe Road South


Formation Architects have successfully achieved planning permission for a 238-unit residential scheme located in London Borough of Croydon on behalf of Regent Land and Developments Ltd., VFund Ltd. and RAA Ventures Ltd.

  • Client: Regent Land & Developments, Vfund & RAA Ventures
  • Size 238 residential units plus 125 Network Rail car parking spaces
  • Status: Planning achieved
  • Sectors
    Mainstream Residential, Private Development, Housing Association
  • Services
    Concept Design

The site is located on 26-52 Whytecliffe Road South and is a short distance from Purley Station. Currently occupied by 14 residential houses and a large open car park, the proposed scheme will include a 125-space car park to replace the existing Purley Station car park, plus 238 high-quality residential units which will contribute to the local housing stock.


32% of the flats will be affordable. 10% of flats are Part M(3)s with an additional set back floor. The residential mix includes 1-bed, 2-bed, and 3-bed units.

The proposal seeks to enhance and improve the public realm along Whytecliffe Road South. This includes creating a new public square enriched by existing lime trees and a safe and efficient new public car park whilst providing new homes in a sought-after and sustainable location.


There are 5 buildings altogether. 4 will be along Whytecliffe Road South which are 9 storeys with the top 2 floors set away from the main road located to the rear of the site - creating a less imposing mass when viewed from either end of the road and cannot be seen from Whytecliffe Road.


Additionally, a 4-storey block towards the rear of the site, situated between the railway line and Purley Social Club. The buildings reflect the local character and respect the local context in terms of scale and massing.


The mansion block typology is a versatile urban type that will provide a collection of homes within a unified form. The urban figure and façade will provide the street with strong frontage whilst employing several strategies to give a human scale proportion to the buildings. These include plinths, window fenestration, bay windows and brick detailing. This will provide generously proportioned desirable rooms, majority being dual or corner aspect, bringing light deep into the plan. 


Network Rail Car Park

The ground and lower ground floor will contain the Network Rail Car park, located towards the rear of the site, which will allow an activated street edge whilst hiding the large car park. The car park is split up into 2, with the larger part for Network Rail and the smaller for residential parking. 


There will be 132 car-parking spaces in total, of which the 125 spaces will be owned by Network Rail and will serve Purley Train Station – replacing the existing Network Rail car park on site; 7 spaces will be for residents, which are all blue badge holder spaces. An additional 101 cycle and scooter spaces will also be provided.



Landscape and Courtyard

3 communal amenity spaces are positioned between the mansion blocks. They relate to the 3 landscape character typologies within Croydon. The courtyards were designed to celebrate the characteristics of the wider landscape in the local area, whilst creating 3 distinctive, playful, educational and ecologically supportive spaces to maximise amenity space, children play space and allow more sun into the space.


A walkway links three of the courtyards at first floor level together, enabling residents to enjoy the three different areas. The walkways are carefully designed to provide a robust and well-lit connection between the courtyards


The scheme is close to local amenities and transportation links of walking distances, with the Public Transport Accessibility Level (PTAL) of a rating of 5, which is very good. It is a 1-minute walk from Purley Train Station, served by the National Rail, providing links to Central London and surrounding areas. Additionally, there are buses with great connections to Tooting Broadway, Addington, Sutton, West Croydon, and more.

This development will mark the gateway to Purley and its’ Town Centre due to its’ close proximity to station, as well as providing much needed housing in a highly accessible location.

Next Case Study:

Whytecliffe Road North

Formation Architects has designed a 39-unit residential scheme located in The London Borough of Croydon on behalf of Vfund Purley Ltd, Regent Land & Developments Ltd and RAA Ventures Ltd