Whytecliffe Road South

Croydon

Formation Architects have successfully achieved planning permission for a 238-unit residential scheme located in London Borough of Croydon on behalf of RAA Ventures Ltd., Regent Land and Developments Ltd. and VFund Ltd.

Client: RAA Ventures, Regent Land & Developments & Vfund
Size 238 residential units plus 125 Network Rail car parking spaces
Status: Planning achieved
Sectors
Mainstream Residential, Private Development, Housing Association
Services
Concept Design

The site is located on 26-52 Whytecliffe Road South and is a short distance from Purley Station. It is currently occupied by 14 residential houses and a large open car park. The proposed scheme will additionally include a 125-space car park to replace the existing Purley Station car park, plus 238 high-quality residential units which will contribute to the local housing stock.

32% of the flats will be affordable. 10% of flats are Part M(3)s with an additional set back floor. The residential mix includes 1-bed, 2-bed, and 3-bed units.

The proposal seeks to enhance and improve the public realm along Whytecliffe Road South. This includes creating a new public square enriched by existing lime trees and a safe and efficient new public car park whilst providing new homes in a sought-after and sustainable location.

Design

There are 5 buildings altogether. 4 will be along Whytecliffe Road South which are 8 storeys with the top 2 floors set away from the main road located to the rear of the site - creating a less imposing mass when viewed from either end of the road and cannot be seen from Whytecliffe Road South.

Additionally, a 4-storey block towards the rear of the site, situated between the railway line and Purley Social Club. The buildings reflect the local character and respect the local context in terms of scale and massing.

Amenities

The design includes the retention of the existing line of lime trees, allowing a space to be established. This area is designed as a public square for the enjoyment of everyone in Purley. The arrangement and location of the trees will contribute to the enclosed public area, providing a natural barrier from the bustling road.

3 large communal amenity areas are positioned between the mansion blocks to maximise amenity space, children play space and allow more sun into the space. All units have access to ample private amenities.

Furthermore, partial ground floor space is designated for community use for the new community within the development.

There will be 132 car-parking spaces in total, of which the 125 spaces will be for the general public and will be associated with the Purley Train Station and 7 spaces will be for residents, which are all blue badge holder spaces. An additional 101 cycle and scooter spaces will also be provided.

The scheme is close to local amenities and transportation links of walking distances. The site is within reach of several transport links, with the Public Transport Accessibility Level (PTAL) of the site has a rating of 5, which is very good. It is a 1-minute walk from Purley Train Station, served by the National Rail, providing links to Central London and surrounding areas. Additionally, there are buses with great connections to Tooting Broadway, Addington, Sutton, West Croydon, and more.

This development will mark the gateway to Purley and its Town Centre due to the close proximity to station, as well as providing much needed housing in a highly sustainable location.

This development will mark the gateway to Purley and its’ Town Centre due to its’ close proximity to station, as well as providing much needed housing in a highly sustainable location.

Next Case Study:

Whytecliffe Road North

Formation Architects has designed a 39-unit residential scheme located in The London Borough of Croydon on behalf of Vfund Purley Ltd, Regent Land & Developments Ltd and RAA Ventures Ltd